Graphic Design


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Logos

Logotype (logo) is abbreviated logo that uniquely identifies the company / brand.

Logo symbolizes what the company shows, that’s what we want to convey. Logo is an important element of the graphic – should be recognized, clearly, is identified in a chemical company which presented themselves.

The process of creating a logo is a difficult and very time consuming. When ordering a logo, we must remember that the logo is an element that will accompany the company everywhere: business cards, corporate gadgets, flyers, brochures, folders, billboards. Therefore, this element is so important.

Logo should be primarily:

  •      clear which means that it may be possible to identify both large and small surfaces (the billboard but also for the company’s pen)
  •      which is recognizable at first glance of a resemblance to the other company
  •      The original characterization of the reviewers or the company but also a distinctive individual features

Properly designed  logo (company logo) will be a prelude to the construction of the whole image of the company. A unique logo will be raised, and indulged in the nature of association of the company.

 

Corporate Identity

Visual identification is also called the short CI (Corporate Identity) is the number of elements through which the company (brand) has become recognized in the market for.

Building brand recognition is a process very important for the company. Corporate identity reinforces and strengthens the company’s image in the minds of potential customers.

The first step of CI is to create a logo. It is important to be thoughtful, it will avoid any subsequent amendments and the resulting unnecessary costs. Thoroughly thought through visual identification is a good investment for the future of the company, especially since the subsequent change of corporate identity is a complex process, often absorbing significant costs.

Company name, company logo (logo) and corporate colors are the basic patterns of visual identification system for identification, however, as a whole (coherent corporate identity) is something more than the sum of its individual elements. Properly designed and skillfully uses visual identification system becomes an effective marketing tool.

A well-designed corporate identity (corporate identity – logo, logotype, colors) is an open system, which ensures the ability to seamlessly expand it along with the growth and development of the company.